Client: General Motors — Chevrolet Colombia
Year: 2019
Services: Graphic Design, Visual Identity, Creative Direction
Industry: Automotive / Corporate

General Motors — Chevrolet Colombia is a graphic design collaboration created to support Chevrolet’s visual communications in Colombia, contributing to the brand’s local presence with strategic and precise design applications.

A clean and structured visual identity system that translates Chevrolet’s corporate values and communication demands into cohesive graphic solutions. The design reinforces clarity, professionalism, and brand consistency across promotional, internal, and retail materials.

The identity system was developed to support a wide range of applications — including print campaigns, collaterals, event graphics, and brand assets — with a strong emphasis on visual hierarchy and clarity of message. Design decisions prioritize functional layouts, disciplined use of typography, and a cohesive color foundation, reflecting Chevrolet’s established brand language.

Visual choices underscore balanced structures, straightforward compositions, and intentional visual rhythm that align with the automotive industry’s standards of reliability and performance. The result is a graphic design solution that reinforces Chevrolet Colombia’s presence with precision, coherence, and professional clarity.