Client: ProTalento
Year: 2024
Services: Graphic Design, Visual Identity, Digital Design
Industry: Education / Technology

ProTalento — Graphic Design & Visual Identity is a strategic design project developed for an educational platform focused on career growth and access to opportunities in the tech industry.

The project translates the platform’s mission—connecting talent with employment—into a clear, modern, and professional visual language. Design elements emphasize structure, clarity, and accessibility, reflecting the platform’s focus on learning, growth, and transformation.

Visual choices prioritize clean typography, balanced compositions, and a contemporary color system that communicates trust, innovation, and forward movement. The identity is designed to scale across digital environments, from learning platforms to communication assets.

The result is a cohesive visual system that strengthens ProTalento’s positioning as a career accelerator, enhancing user experience while reinforcing its impact on education and employment.