Client: Píntelas — El Comienzo
Year: 2025
Services: Visual Identity, Graphic Design, Creative Direction
Industry: Cultural / Artistic Initiative

Píntelas — El Comienzo is a visual project that marks the origin of a creative movement centered around expression, identity, and artistic exploration.

A bold and expressive visual identity that translates the project’s raw and authentic energy into a cohesive graphic language. The design captures the essence of beginnings — spontaneous, vibrant, and full of potential — while establishing a recognizable visual foundation.

The identity system is built to support diverse applications, from digital content to printed materials, with a flexible and dynamic structure. Design decisions prioritize expressive compositions, intuitive hierarchy, and strong visual impact, allowing the project’s message to resonate clearly.

Visual choices emphasize vibrant color, gestural elements, and layered compositions that reflect creativity in motion and the power of artistic expression. The result is a graphic identity that defines El Comienzo as both a starting point and a statement of intent.