Client: Canales — Universidad Calotica de Pereira
Year: 2025
Services: Branding, Visual Identity, Brand Guidelines, Graphic Design
Industry: Education / Institutional

Canales Universidad Calotica de Pereira — Manual de Identidad is a detailed branding project that establishes clear guidelines for the university’s visual and communicative presence.

The manual defines typography, color systems, logo usage, and graphic elements, ensuring consistency across all communication channels and institutional materials. Every decision prioritizes clarity, professionalism, and adaptability, supporting the university’s mission and public image.

Design choices focus on legibility, hierarchy, and visual coherence, creating a system that is easy to apply while maintaining brand integrity. The result is a comprehensive identity manual that empowers the institution to communicate confidently and consistently across digital, print, and environmental applications.