{"id":3887,"date":"2025-08-01T14:59:39","date_gmt":"2025-08-01T14:59:39","guid":{"rendered":"https:\/\/mostros.co\/?post_type=portafolio&#038;p=3887"},"modified":"2026-03-26T05:46:39","modified_gmt":"2026-03-26T05:46:39","slug":"general-motors-chevrolet-colombia","status":"publish","type":"portafolio","link":"https:\/\/mostros.co\/es\/portafolio\/general-motors-chevrolet-colombia\/","title":{"rendered":"General Motors Chevrolet Colombia"},"content":{"rendered":"<p><strong>Client:<\/strong> General Motors \u2014 <em>Chevrolet Colombia<\/em><br><strong>Year:<\/strong> 2019<br><strong>Services:<\/strong> Graphic Design, Visual Identity, Creative Direction<br><strong>Industry:<\/strong> Automotive \/ Corporate<\/p>\n\n\n\n<p><strong>General Motors \u2014 Chevrolet Colombia<\/strong> is a graphic design collaboration created to support Chevrolet\u2019s visual communications in Colombia, contributing to the brand\u2019s local presence with strategic and precise design applications.<\/p>\n\n\n\n<p>A clean and structured visual identity system that translates Chevrolet\u2019s corporate values and communication demands into cohesive graphic solutions. The design reinforces clarity, professionalism, and brand consistency across promotional, internal, and retail materials.<\/p>\n\n\n\n<p>The identity system was developed to support a wide range of applications \u2014 including print campaigns, collaterals, event graphics, and brand assets \u2014 with a strong emphasis on visual hierarchy and clarity of message. Design decisions prioritize functional layouts, disciplined use of typography, and a cohesive color foundation, reflecting Chevrolet\u2019s established brand language.<\/p>\n\n\n\n<p>Visual choices underscore balanced structures, straightforward compositions, and intentional visual rhythm that align with the automotive industry\u2019s standards of reliability and performance. The result is a graphic design solution that reinforces <em>Chevrolet Colombia<\/em>\u2019s presence with precision, coherence, and professional clarity.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A structured graphic identity and visual system reinforcing Chevrolet Colombia\u2019s brand presence with clear, professional design.<\/p>","protected":false},"featured_media":3890,"menu_order":0,"template":"","format":"standard","meta":[],"cat_portfolio":[87],"class_list":["post-3887","portafolio","type-portafolio","status-publish","format-standard","has-post-thumbnail","hentry","cat_portfolio-animation"],"acf":[],"_links":{"self":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/portafolio\/3887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/portafolio"}],"about":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/types\/portafolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/media\/3890"}],"wp:attachment":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/media?parent=3887"}],"wp:term":[{"taxonomy":"cat_portfolio","embeddable":true,"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/cat_portfolio?post=3887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}