{"id":3876,"date":"2025-08-01T13:40:01","date_gmt":"2025-08-01T13:40:01","guid":{"rendered":"https:\/\/mostros.co\/?post_type=portafolio&#038;p=3876"},"modified":"2026-03-26T05:45:15","modified_gmt":"2026-03-26T05:45:15","slug":"western-union-2013","status":"publish","type":"portafolio","link":"https:\/\/mostros.co\/es\/portafolio\/western-union-2013\/","title":{"rendered":"Western Union \u2013 (2013)"},"content":{"rendered":"<p><strong>Client:<\/strong> Western Union<br><strong>Year:<\/strong> 2013<br><strong>Services:<\/strong> Graphic Design, Visual Identity, Creative Direction<br><strong>Industry:<\/strong> Corporate \/ Financial Services<\/p>\n\n\n\n<p><strong>Western Union 2013<\/strong> is a graphic design and visual identity project created to support Western Union\u2019s visual communications in 2013, strengthening its brand presence and visual consistency across key print and digital touchpoints.<\/p>\n\n\n\n<p>A clean, structured, and purposeful visual system that translates Western Union\u2019s corporate identity into cohesive graphic applications. The design reinforces clarity and professionalism while maintaining flexibility across communication formats.<\/p>\n\n\n\n<p>The identity system was developed to support internal and external collateral \u2014 including print materials, presentations, and branded assets \u2014 with clear visual hierarchy and consistent use of brand elements. Design decisions prioritize readability, functional layouts, and visual coherence, ensuring that each piece communicates Western Union\u2019s message with precision.<\/p>\n\n\n\n<p>Visual choices emphasize balanced typography, well\u2011defined structure, and disciplined use of color, reflecting the brand\u2019s corporate values and communication standards. The result is a graphic design solution that supports Western Union\u2019s visual language with clarity, consistency, and professionalism.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A structured graphic identity and visual system that reinforces Western Union\u2019s corporate communication with clarity and precision.<\/p>","protected":false},"featured_media":3881,"menu_order":0,"template":"","format":"standard","meta":[],"cat_portfolio":[87],"class_list":["post-3876","portafolio","type-portafolio","status-publish","format-standard","has-post-thumbnail","hentry","cat_portfolio-animation"],"acf":[],"_links":{"self":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/portafolio\/3876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/portafolio"}],"about":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/types\/portafolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/media\/3881"}],"wp:attachment":[{"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/media?parent=3876"}],"wp:term":[{"taxonomy":"cat_portfolio","embeddable":true,"href":"https:\/\/mostros.co\/es\/wp-json\/wp\/v2\/cat_portfolio?post=3876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}